Follower and subscriber counts were read from each creator’s public Instagram, TikTok, YouTube and Facebook profiles on October 23, 2026, and every channel a creator runs is counted, not just the first one we find. Tiers reflect that combined, platform-verified following: Small is under 80K, Medium is 80K to 150K and Large is 150K and up. Engagement, impressions and audience splits marked “Creator-reported” come from the creator’s own media kit. Editorial readership for Live and Let’s Fly and TravelCodex is S&T’s own figure, and One Mile at a Time’s annual views are the publisher’s figure. Several creators carry independent management, and S&T Media holds no exclusive agreement with any of them.